Mike Loughery enjoyed a 25-year career in communications for CertainTeed Corporation and Trussway Manufacturing, leading crisis, merger-acquisition, C-suite communications, public relations, and branding.
Tech is great for business. Still, a personal touch — interacting with, and on behalf of, your clients — can help roofing supply professionals earn loyalty points with their contractors: like calling to say “thank you” or using social media to promote your connection to your contractors’ business.
Suppliers can play a crucial role in helping contractors avoid customer worries and even potential legal action by going through the potential issues that may arise during a job. This includes providing all relevant information about products used, health and safety hazards.