PalletTrader, a New Jersey-based online marketplace for buying and selling pallets, and PopCapacity, a digital platform for warehousing and fulfillment space, announced a strategic partnership to streamline pallet matching. 

In a Feb. 15 news release, PalletTrader described the modern logistics landscape as undergoing “unprecedented demand” and, as a result, procuring warehouse space can be overly complex, leading to inefficiencies and wasted resources. Citing that, the company sought to team with PopCapacity to create “a dynamic solution that meets the evolving needs” of the market.

“Pallets are seen in every warehouse, yet the evolution of pallet technology has been lacking in recent years,” said PopCapacity CEO Matt Fain. “PalletTrader has provided the industry with a modern way to source and sell pallets; by working with PalletTrader to digitize this often-overlooked sector of the industry, we’re simplifying and improving the way pallet procurement is done.”

PalletTrader said its partner company’s use of AI and virtual touring technology empowers businesses to reduce transportation costs, directly connect to procure pallets and identify warehouse capacity convenient to operations.

"At PalletTrader, we understand the critical role of efficient warehouse matching in today's dynamic environment," said Kevin Kull, senior vice president of Sales and Operations. "Our partnership with PopCapacity represents a significant step forward in providing businesses with the tools they need to optimize their supply chains and achieve cost savings."

The company said it believes the partnership marks an evolution of the logistics industry, where efficient and sustainable movement and storage become the norm. 

“Transportation and logistics [have] seen a transformative shift in digitization over the years that the pallet industry has been lacking,” added Kull. “Our partnership with PopCapacity underscores our commitment to building a better pallet ecosystem for both buyers and sellers.”

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