The first time I heard the “Measure what you treasure” axiom, I considered it an absolute truth. The adage was the path to growth in my career and life: no discussion — truth, plain and simple. Drop the mic.
From the Bible (Luke 12:34) to business consultants to TedX talks on YouTube, I have encountered this idea from the early stages of my life through the present day. During my years in sales and distribution in the roofing industry, I have studied, used, and been frustrated by the many methods we have to measure the business metrics that matter most.