KYOCERA SENCO Industrial Tools, a leader in pneumatic and cordless fastening solutions, announced on Tuesday the launch of its convenient new retail pack, designed to “redefine convenience and efficiency for end-users across the hardware retail channel.” 

In a March 5 news release, SENCO said the new package sizing, a fresh design and intuitive iconography marks a “significant expansion” in SENCO’s fastener solutions. The key features of SENCO's new retail pack include:

  1. New Packaging Design: SENCO introduces a sleek and updated packaging design to enhance visual merchandising on dealer shelves. The cleaner look promises easier navigation for customers, ensuring quick identification of the required fastener.
  2. Customer-Intuitive Iconography: With a focus on end-user convenience, SENCO introduces colored gauge icons to aid customers in identifying the precise fastener they need. This iconography extends to coordinating with gauge icons on tool packaging, fostering a seamless user experience. SENCO's colored iconography is poised to become an industry standard, streamlining the fastener selection process and reducing confusion and frustration.
  3. Expanded Retail Pack Program: The new retail pack boasts a total of 77 SKUs, offering a comprehensive range of fastening solutions to meet diverse needs. Designed with scalability in mind, the packaging allows for adding further SKUs as required, ensuring comprehensive coverage of end-user requirements.
  4. Smaller Quantity Size: SENCO's packaging is tailored for dealers in the hardware retail channel, with pack sizes optimized for common applications. Additionally, the smaller quantity size is ideal for professionals needing fasteners on the jobsite, remodelers, hobbyists, and DIY enthusiasts alike. 

"SENCO's new fastener packaging represents a leap forward in convenience and functionality," said Brandon Groves, director of Brand Marketing at SENCO. "We understand the importance of simplicity and efficiency in the fastening process, and our innovative packaging reflects our commitment to enhancing the user experience."

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