HERNDON, Va. — Beacon announced that it has opened a greenfield location in West Bend, Wis. According to Beacon, the West Bend branch services the greater Milwaukee market and will support Washington County customers.
“We are pleased to expand Beacon’s footprint which now covers the Milwaukee-Fox Valley corridor,” said Larry Augello, Beacon’s regional vice president, North Central. “This new branch is stocked with leading brands of residential and commercial roofing and complementary products, including Beacon’s own TRI-BUILT® products. In addition, customers on the go across the region can use our mobile app, Beacon PRO+, to save time and track deliveries.”
Following Beacon’s 16 greenfield openings in 2022, another 15 are anticipated in 2023 with this being the third new branch opened this year. The accelerated opening of Greenfield locations is an example of the progress Beacon has made toward achieving growth above market as laid out in our Ambition 2025 strategy.