In the roofing distribution industry, it can be tough to differentiate yourself from the rest of the competition. Anyone can sell roofing products, but what makes you stand out as someone contractors want to come back to?
In this brief video, RSP Publisher Jill Bloom discusses that question with Trent Cotney, partner at Adams and Reese. Cotney is a great source of legal advice: the construction law expert offers simple but effective ideas for salespeople in the roofing industry.
“If someone is willing to provide me with valuable information that I wouldn’t otherwise have that would help my business, then that’s a valued source, and that makes me want to spend more money with that person,” Cotney said.
Cotney draws on knowledge from his wide clientele of industry professionals to pass along helpful advice he has received over the years, as well as ideas on what types of added—value information you could provide to your customers. He also discusses how to use your contacts within the manufacturing side of the industry to bolster your relationships with clients.
Watch the full video here, or visit our podcast page to download the episode and listen on the go.