CertainTeed, the Pennsylvania-based manufacturer of residential and commercial building materials, recently unfurled its new brand identity seeking to underscore its customer-focused, comprehensive offering of light and sustainable building solutions and systems.
The new chapter, CertainTeed says, emphasizes the company's category leadership and strengthens how the North American manufacturer positions, supports and educates building professionals on its products. The company’s product line includes roofing, siding, ceilings, insulation and gypsum.
"As a leader at the forefront of the building sector, we recognized an opportunity to evolve how our customers specify our products," said CertainTeed CEO Mark Rayfield. "We're taking 'one-stop shop' to the next level by serving as a preferred source for cohesive systems and complementary products that not only help builders grow their reputation, but make it easier than ever to deliver on what matters most: performance, sustainability, and longevity."
With more than a century of experience in the industry, CertainTeed's knowledge in building science consistently has allowed the manufacturer to maximize its product lines for optimum performance, energy efficiency and comfort. The company touts its team of building science experts who advise on research and development, ensuring the solutions and coordinating products successfully meet the needs of contractors.
"Rethinking how we build requires embracing how each element of a home's construction can collectively maximize its performance and comfort," said Rayfield. "Our building science team makes the specification process easier — eliminating any guesswork that can often come when building professionals are exploring multiple options to increase a building's performance and sustainability."
Elements created for the rebranding include:
- A new Logo and visual identity. The company states the new identity is, “… inspired by the creative ritual of reviewing and selecting materials in the early stages of construction or remodeling.” Logo details, such as the cartouche, borrowed from the logo of parent company Saint-Gobain, serve as a subtle nod to their connection, while the interlocking pattern acknowledges CertainTeed as an interdependent collective of connections in its work, communities, and our planet.
- New Market Mission: "Futurebuilt™" — expressing the company's resolve to “…building a more sustainable, comfortable and safer future.”
“Our rebrand and launch of One CertainTeed has been some time in the making, and we're thrilled to kick off the rebrand at our industry's biggest trade show,” said Ebeth Pitman, CertainTeed’s director of Marketing Communications. "At a time when working efficiently — both on the jobsite and off — has never been more important, we're confident that our approach will be a labor-saving resource, while also giving builders a competitive edge."