The Vinyl Institute announced on August 17 that Arthur "Gil" Connolly had been hired as the trade organization’s new press secretary based on his extensive experience in working with the national media. 

In a news release, VI said Connolly would be responsible for implementing the group’s press strategy, responding to media inquiries, and proactively promoting the PVC industry and sustainability initiatives.

"Gil is a great addition to our communications team," said Ned Monroe, president and CEO of the Vinyl Institute. "Gil's Capitol Hill experience, combined with his media relations skills, will help the industry elevate its story about the life-enhancing benefits of PVC applications."

Prior to joining the VI, Connolly worked for Trident DMG, a public affairs firm, as a senior account manager responsible for media outreach, crisis communications, and messaging for a portfolio of clients. 

He has extensive Capitol Hill experience: Connolly was the press and digital assistant to the U.S. Senate Committee on the Environment and Public Works. During his committee tenure, he worked closely with committee chairs and the legislative team to create and implement the communications plan for the billion-dollar infrastructure legislation. He was also a field organizer for the Delaware Democratic Party. Connolly is based in VI’s Washington, D.C. office.

"The vinyl industry is very collaborative and is making a lot of headway in its sustainability and recycling initiatives," said Connolly. "I'm looking forward to telling the industry stories about how this material positively impacts our daily lives."