The International Roofing Expo, the North American roofing and exteriors industry's largest annual event, announced its partnership with the Metal Construction Association and the Metal Roofing Alliance to debut the all-new "Metal Roofing Clinic," presented by both associations at the Feb. 6-8, 2024 expo, at the Las Vegas Convention Center.
The Metal Roofing Clinic will offer three days of hands-on learning as well as demonstrative activities in metal roof installation and repairs, where industry experts will walk attendees through the benefits, methods and types of materials used in metal roofing installation.
"The International Roofing Expo prioritizes discovery through connection and we strive to provide the most up-to-date resources for traditional and innovative roofing methods available with our strategic leading partners," says Rich Russo, Show Director, International Roofing Expo. "Our new partnership with the Metal Construction Association and Metal Roofing Alliance offers the ever-expanding roofing industry the tools they need to increase efficiency and longevity in roofing practices."
The metal roofing segment is projected to experience the most rapid pace of annual growth as demand for metal shake, shingle and tile roofing is forecast to expand as the demand for durable materials increases and homeowners gravitate towards more sustainable options with better performance.
"The Metal Roofing Alliance and Metal Construction Association are excited to be leading on-floor installation training at IRE 2024. The use of metal roofing in both residential and non-residential buildings is on the rise! In fact, the MRA has seen growth in residential metal roofing year over year for the last several years...putting metal roofing at 18% market share in 2022, second only to asphalt," says Renee Ramey, executive director of the MRA. "As the market continues to grow, we are seeing more and more installers interested in learning about metal roofing...the products, market and installation. In partnering with IRE for on-floor training, MRA and MCA will help answer questions, showcase the install process and help ready more installers for metal roofing."
"MCA is excited to partner with MRA in hosting the Metal Clinics at IRE. Interest in metal roofing has soared and MCA together with MRA are proud to share our insights into proper manufacturing and installation techniques. Metal's sustainability attributes and its resiliency will continue to drive increased interest and use of metal as a primary cladding material. We look forward to an exciting 2024 show," says Jeff Henry, Executive Director of the MCA.
IRE continues to innovate and adapt to serve the growing needs of the construction industry, where consumer trends are visible. As the roofing industry is projected to generate $56.7 billion in revenue in 2023, new roofing materials continue to develop, further advancing the industry.
Stay connected with the Roofing Expo and receive more information on the 2024 event at theroofingexpo.com.